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What will CO/UA merger mean for ff program?

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  • What will CO/UA merger mean for ff program?

    As a relatively new CO elite, having bailed out of NW and comped my status over to CO on the DL takeover of NW, the upcoming merger of UA and CO is something that really bears watching. Fortunately, I do not yet have the big bank of miles built up like I had with NW.

    Mergers, lately, have been the point at which airlines ''enhance'' (corporatespeak for screwing customers) thier ff programs. When Air France took over KLM, they mergered Air France's superb Frequence Plus and KLM's good Flying Dutchman into a new program, Flying Blue, that was a pale ghost of the two predecessor programs, and that has been further downgraded in a couple of major ''enhancements'' since. Flying Blue is now a pathetic joke. The same happened with the DL takeover of NW, when NW's great Worldperks program was merged into DL's average SkyMiles program. The resulting ''enhancements'' have made that program awful, especially as to award availibility.

    I hope the same will not happen with CO and UA, but it well might. On the plus side, the corporate attitude toward customers generally and ff'ers in particular seem to be much better at CO/UA than it ever was at DL, so that is a hopeful sign. If not, I might have to bail out again to AA, even though that means connecting at Heathrow (uggh!).

  • #2
    No cogent thoughts yet, but my personal *opinion* is that the merged UA/CO FF system will become more rigid and less generous, especially the elite part of the program (benefits and incentives), as well as UA's and CO's products aligning more, changing some of the historical advantages we've had gaming UA's system. Perhaps that's a good thing (for them) but I'm seeing it from the 'fly the world for cheap' perspective so view the changes through that lens. An example of that is UA recently eliminating the 8 segment allowance from its fare rules, requiring, generally, a direct routing. I can't fly MOD-SFO-LAX-SEA->East Coast anymore, easily.

    TBH, it'll take a lot to get me onto CO aircraft, just like it has with US aircraft. I've got triple miles (RDM's) coming up in September and it's been a chore to avoid CO a/c on the 15-20 segments I'm in the process of booking. CO metal codeshares don't earn triple miles. I'll have to mine the merger details on FT for more and better examples.

    Lastly, CO doesn't even fly out of my locals. I have to fly UA/US. Why end up having to change terminals in SFO, LAX or DEN?

    Anyway, I think some fliers will love it. Perhaps I might too. I'm playing around with the new 'Star Alliance' online award booking feature on UA right now to see how much love I'm willing to give

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