Anyone advertise their rentals on HOMEAWAY?

[Spence Super Moderator Find all posts View Profile Close Spence]

Get ready for 2010. HomeAway advertises during the Super Bowl!

Exciting news, HomeAway has major advertising plans for 2010. To start the year off with a BANG, this February HomeAway will be advertising during the Super Bowl! As the leader in the vacation rental marketplace, we will dramatically increase our advertising budget to drive awareness of vacation rentals among millions of travelers, aiming to drive more inquiries and bookings for your property. You do NOT want to miss it.

Benefits from major 2010 marketing efforts

• More exposure for vacation rental industry reaching nearly 100 million people
• Show travelers the benefits of vacation homes compared to hotels
• Seize the opportunity to get more bookings through increased traffic to our sites
• Increase awareness of vacation rentals and the HomeAway family of brands

Get ready, this news is just the beginning of exciting things to come in 2010!

© 2009 HomeAway.com Inc. 1011 W. Fifth Street, Suite 300, Austin, TX 78703

[rikkis_playpen Diamond Club Contributor Find all posts View Profile Close rikkis_playpen]

A little more than $3million for a 30 second spot.. Not including design and production costs for the commercial itself..

It'll be very interesting to see if the expense ends up being justified...

[tonyg Goomba & Super Moderator Find all posts View Profile Close tonyg]

I'm guessing they'll have a big upfront fee.

[Spence Super Moderator Find all posts View Profile Close Spence]

I'm guessing they'll have a big upfront fee.

This is an advertising only site, they don't tell you what you can get for your rental nor give that advice.

The post was more to point up the fact that this advertising venue was spending big bucks to increase traffic which probably means they already are making big bucks to have the kind of funding to pay for that kind of ad.

Best Value for the Money

• No commissions or booking fees - keep your rental income!
• One low annual fee to advertise your home
• Pay for your listing with only one booking

Reach More Travelers

• Our site has top rankings with Google, Yahoo! and Bing
• More than 85 million traveler visits per year
• International exposure through the HomeAway family of sites

Tools to Help you Succeed

• Dedicated telephone customer support
• Expert tips and resources from vacation rental experts and Owner Community
• Options to increase your exposure to drive even more inquiries

The ads run something like $249 for a year and sometimes they run specials. A lot for a one week timeshare owner but not a lot for someone that owns many or has a fulltime vacation property.

[Spence Super Moderator Find all posts View Profile Close Spence]

Bringing Back The Griswolds

more info on ad campaign

HomeAway, with Chevy Chase as Clark & Beverly D'Angelo as Ellen, is...

Bringing Back The Griswolds,
the most iconic American family, for our 2010 marketing campaign.


The HomeAway ad campaign will recapture the spirit of the 1980s comedy classic, "National Lampoon's Vacation," highlighting the travel mishaps that always follow the Griswold family, while also promoting the value of vacation rentals as an alternative to hotels.

Join HomeAway and the Griswolds in the "Wagon Queen Family Truckster" on our "quest for fun" as the Truckster collides its way through the 2010 HomeAway marketing campaign, starting with the TV ad debut during Super Bowl XLIV.

[Pstreet1 Senior Member Find all posts View Profile Close Pstreet1]

I've used Home Away and been very pleased with them.

[Spence Super Moderator Find all posts View Profile Close Spence]

HomeAway Vacation Rentals:

Here's a uTube sneak peek about the aforementioned Homeaway Super Bowl Ad.

[rikkis_playpen Diamond Club Contributor Find all posts View Profile Close rikkis_playpen]

I was really interested in seeing the placement for this one..

It was a cute ad, but I doubt the average watcher really understood what the company does.. I have to wonder if it will end up drawing many new clients, or will just turn out to be a closing tool to sell ads to prospects already in their database..

30 seconds just isn't much time....

[BocaBum99 Super Moderator Find all posts View Profile Close BocaBum99]

That was the biggest waste of money I have ever seen in this industry. I doubt they even got many people going to their website.

More than $2M down the drain. Ouch.

[bzzybee13 Junior Member Find all posts View Profile Close bzzybee13]

I was not aware of the company before and after seeing the ad did check out the web site. Maybe not worth the cash just for lil ol me, but maybe a few more noticed it too.

[jmc Member Find all posts View Profile Close jmc]

I recognized the name when it came on TV because of this post a few months ago. I agree, a lot of people had not a clue what they were referring to. Now that you all have referred to it again I will spend some time to check it out. Thank you.

[PHILL12 Senior Member Find all posts View Profile Close PHILL12]

I thought I watched all of them but don't remember this one. Don't know if it was funny or not so maybe it just didn't register with me.

PHILL12

[Iloveparadise Junior Member Find all posts View Profile Close Iloveparadise]

I would use these..

I would use:

Tug2.Com FREE
vacationtimesharerentals.com FREE
Myresortnetwork.com about $32 a post

I hope this info helps!


Please support the Timeshare community and join Timeshareforums Fanpage on Facebook!

[Spence Super Moderator Find all posts View Profile Close Spence]

HomeAway ad during Super Bowl big success! (according to them)


Great news! The numbers are in and our ad that aired during the Super Bowl was ground breaking:

The HomeAway ad generated over 4 million incremental page views on HomeAway.com in the 24 hours following the airing of the ad
On top of that HomeAway received over 1 million visits immediately following the airing of the ad
Unique visitors to HomeAway were up over 500% with 85% of this new customers, the day after the Super Bowl

All this translates into an increased awareness of vacation rentals as an alternative to hotels for travelers and ultimately more visibility and inquiries for you, the homeowner.

The Super Bowl was just the beginning! In the coming months you will continue to see our presence online and via television partnering with media like Google, Yahoo!, Travel+Leisure Travelocity and national cable networks including HGTV, Travel Channel, Food Network, TBS and USA.

Have a hotel horror story of your own? From cramped quarters, outrageous bills or in need of a kitchen, we want to hear them all. Share your story and you could win a dream vacation of your own!

[rubin Senior Member Find all posts View Profile Close rubin]

I havent used homeaway, but they own vrbo, which i have used, and for me (I own and rent out multiple ski weeks at mountainside in park city) i have had far more traffic/inquiries/ rentals from vrbo than from any of the timeshare specific cites. though the price to list is really only justified if you have multiple high end weeks to list.