NEW YORK (AP) — JetBlue Airways will offer spa products on its redeye flights, hoping to fill seats in fiercely competitive transcontinental markets as high fuel prices continue to plague the airline industry.
JetBlue and Bliss have begun giving overnight passengers kits that contain eye masks, earplugs, moisturizer, lip balm and a promotional offer from the spa company. The kits are distributed only on flights between Western states and the East Coast.
The airline has also started offering a self-serve pantry filled with snacks and hot towels on the flights — part of what JetBlue is calling "Shut-Eye" service.
"We thought this would be a unique way to differentiate ourselves from our competitors," said Eric Brinker, JetBlue's director of product development and customer experience. "JetBlue is not going to be the airline to nickel and dime its customers."
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