Worldmark and Wyndham/Fairfield Developments

[stasik Member Find all posts View Profile Close stasik]

I am clear on the difference between the Worldmark and Fairfield systems and why they wouldn't merge to provide more resorts for owners in both systems. However, I am not entirely clear on what drives new resort development for each system.

As I understand it, the Steamboat Springs resort is a Worldmark property on which Wyndham is developing its own phase. So they two systems can at least develop resorts cooperatively.

Looking at new developments, Wyndham is planning something in SF, Vegas, the Poconos, etc. Worldmark is building in Santa Fe, Anaheim, Washington and Oregon. What is to prevent the systems from developing these cooperatively as well? In theory I suppose the development costs could be allocated across both systems with a portion of the units going to each side. Is anything else like Steamboat Springs in the works?

[Jya-Ning Silver Contributor Find all posts View Profile Close Jya-Ning]

What is to prevent the systems from developing these cooperatively as well? In theory I suppose the development costs could be allocated across both systems with a portion of the units going to each side. Is anything else like Steamboat Springs in the works?

Not much to prevent. I will guess it is based on their market research on which traget customer group they want it goes to. But if there is too little units, it may not be economic benefit to operate as two seperate TS units.

Also, they are a business entity. And sometimes, to make money, they will need to sell, spin one entity out of whole, if that makes better profit, so it does not necessary for them to create two entities that has same resort locations, and by keeping both at different area, with very few sharing, it may help them sell more.

Jya-Ning