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FORGET SILVER OR GOLD…RCI GOES PLATINUM FOR ITS POINTS MEMBERS
From priority access on specialty inventory to upgraded accommodations – the world’s largest points exchange program takes it to the next level
PARSIPPANY, N.J. (March 9, 2010) – RCI, the global leader in vacation exchange today announced its plan to launch RCI Points PlatinumSM membership, a new premium membership and the latest enhancement to its successful RCI Points® program, that will offer exclusive exchange and lifestyle benefits to subscribing members.
“RCI launched its groundbreaking global Points exchange product in 2000 and it’s been the fastest growing Points exchange program in the world ever since,” said Geoff Ballotti, CEO, RCI. “Our members seek unique access and expanded benefits and the RCI Points Platinum membership provides just that – offering exclusive member deals and access to a phenomenal selection of member benefits and services. For our valued affiliates, this new membership provides a meaningful differentiator at the point of sale, reinforcing RCI Points as the most proven, comprehensive and flexible exchange membership available in the industry today while becoming more relevant in their owners’ daily life.”
RCI Points Platinum will offer its members exclusive “first look” exchange access to specially acquired inventory around the world at upscale properties in highly sought after vacation destinations. “Members that have looked for an exchange in New York or London may have found few options because the demand may have been higher than supply. To help, RCI acquires millions of dollars of upscale hotel and condominium inventory in dozens of highly demanded vacation and city destinations every year. We will expand this program and provide our RCI Points Platinum members with a first look at this inventory for exchange,” Ballotti added.
RCI Points Platinum will also provide members with free unit upgrades based on availability providing even more room to relax and Cash Back rewards for various RCI transactions. In addition to these extremely exciting advancements in exchange, RCI plans to extend unique lifestyle benefits to RCI Points Platinum members that will include advance access to popular Broadway style theater experiences including select opportunities to attend pre-launch and producer shows. For the golf and ski connoisseur, RCI Points Platinum members will receive preferred pricing or discounts of up to 50 percent at thousands of golf courses and dozens of the most popular ski mountains in North America. Taking the member experience further than ever before, RCI Points Platinum plans to extend other significant savings benefits of up to 50 percent on spa experiences and much, much more allowing RCI Points Platinum members to get more out of their vacation experience.
“As the inventor of the vacation exchange business, we’re always looking to develop fresh new ideas that will improve our members’ experiences and exceed the expectations of our affiliates,” said Ballotti. “The RCI Points Platinum membership brings terrific new benefits to the RCI Points program. We’re excited to be able to give our members what they’ve asked for from a status and access standpoint, with dozens of lifestyle benefits included that we’ll continue to add to going forward. We’re really just getting started.”
RCI plans to launch the RCI Points Platinum membership in the United States and Canada with other regions to follow. Member benefits may vary in other regions.
From priority access on specialty inventory to upgraded accommodations – the world’s largest points exchange program takes it to the next level
PARSIPPANY, N.J. (March 9, 2010) – RCI, the global leader in vacation exchange today announced its plan to launch RCI Points PlatinumSM membership, a new premium membership and the latest enhancement to its successful RCI Points® program, that will offer exclusive exchange and lifestyle benefits to subscribing members.
“RCI launched its groundbreaking global Points exchange product in 2000 and it’s been the fastest growing Points exchange program in the world ever since,” said Geoff Ballotti, CEO, RCI. “Our members seek unique access and expanded benefits and the RCI Points Platinum membership provides just that – offering exclusive member deals and access to a phenomenal selection of member benefits and services. For our valued affiliates, this new membership provides a meaningful differentiator at the point of sale, reinforcing RCI Points as the most proven, comprehensive and flexible exchange membership available in the industry today while becoming more relevant in their owners’ daily life.”
RCI Points Platinum will offer its members exclusive “first look” exchange access to specially acquired inventory around the world at upscale properties in highly sought after vacation destinations. “Members that have looked for an exchange in New York or London may have found few options because the demand may have been higher than supply. To help, RCI acquires millions of dollars of upscale hotel and condominium inventory in dozens of highly demanded vacation and city destinations every year. We will expand this program and provide our RCI Points Platinum members with a first look at this inventory for exchange,” Ballotti added.
RCI Points Platinum will also provide members with free unit upgrades based on availability providing even more room to relax and Cash Back rewards for various RCI transactions. In addition to these extremely exciting advancements in exchange, RCI plans to extend unique lifestyle benefits to RCI Points Platinum members that will include advance access to popular Broadway style theater experiences including select opportunities to attend pre-launch and producer shows. For the golf and ski connoisseur, RCI Points Platinum members will receive preferred pricing or discounts of up to 50 percent at thousands of golf courses and dozens of the most popular ski mountains in North America. Taking the member experience further than ever before, RCI Points Platinum plans to extend other significant savings benefits of up to 50 percent on spa experiences and much, much more allowing RCI Points Platinum members to get more out of their vacation experience.
“As the inventor of the vacation exchange business, we’re always looking to develop fresh new ideas that will improve our members’ experiences and exceed the expectations of our affiliates,” said Ballotti. “The RCI Points Platinum membership brings terrific new benefits to the RCI Points program. We’re excited to be able to give our members what they’ve asked for from a status and access standpoint, with dozens of lifestyle benefits included that we’ll continue to add to going forward. We’re really just getting started.”
RCI plans to launch the RCI Points Platinum membership in the United States and Canada with other regions to follow. Member benefits may vary in other regions.
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