why would I want to pay so early?
Some owners (probably, most owners) do not do this. Savvy owners do. Likewise for situations like Ann-Marie's; the smart owner who plans ahead gets the most desireable time. The lost opportunity on that money amounts to a few dollars at most---especially in the current yield environment---and that few dollars is considered by many to be a very fair cost for the increase in options available.
Other systems require you to pay in advance to borrow points from future years, etc. And, many owners' deposits are also driven by resort systems, independent of payment (or even deposit) behavior. For example, all of Wyndham's point-side deposits are developer controlled, and happen roughly once a month, 8 months prior to use, give or take. HGVC also deposits on behalf of members, but seems to do so less frequently for longer stretches at a time.
There was an inventory bump earlier this year, over late first/early second quarter. Presumably, these are "regular owners", who paid their MFs at the "usual time", and then spent a few months deciding what they'd do, finally depositing. So, you see some seasonal variations in when things are deposited as well.
Edited to add: a big trap in trying to "figure out" how timeshare mechanisms work is to generalize from your own anecdotal experience and assume everyone else works the same way. Every resort system---and in some cases, every resort---handles the questions of deposit time, pre-payment, etc. differently.
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