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Last week SFX modified it's season grid to reflect a more accurate constantly changing supply vs. demand factor for certain times of the year. Seasonal demands are not set by an exchange company, they are set by the public, in this case Timeshare Owners. Our grid simply reflects customers travel habits and trends.
The month of April was adjusted to reflect a more accurate ending of prime time as the Easter week, and not the rest of the month beyond Easter week. Historically after the Easter Holiday week is finished, demand drops dramatically. As you know, Easter week changes almost every year. Some years it is the first week of April, week 14... others it is the second week, week 15.
We have also adjusted the definition of Summer Prime-Time. That has expanded from June 15 through September 7, to June 1 through September 30. This is a result of a fast growing "Baby-Boomer" home of empty-nesters. The kids have grown and moved on with their lives. The result, more couples than at any other time wanting to vacation in early June and September while the weather is typically good and the kids and crowds of peak-Summer are not around, and airfares may be a little lower.
The Season-grid adjustment reflects these trends and in the big picture actually opens up a larger window of time for Members to qualify for promotional offerings for prime-time deposits, as 2 weeks was added to June and 3 weeks added to September.
With regards to any areas where Members have deposited a week that used to be rated as Prime-Time during the period between Easter Week up to April 30th, that have deposited their week prior to the change... their week will be honored with prime time trading power for the deposit.
In the case of New Orleans, although we will treat the deposit with the same previous trading power for this year, with regret we cannot award any Bonus Weeks as the demand for that region is extremely low due the aftermath of Hurricane Katrina. We all hope in the near future the great city of New Orleans will recreate itself, and the demand will resume to where we can again award any promotional benefits.
The month of April was adjusted to reflect a more accurate ending of prime time as the Easter week, and not the rest of the month beyond Easter week. Historically after the Easter Holiday week is finished, demand drops dramatically. As you know, Easter week changes almost every year. Some years it is the first week of April, week 14... others it is the second week, week 15.
We have also adjusted the definition of Summer Prime-Time. That has expanded from June 15 through September 7, to June 1 through September 30. This is a result of a fast growing "Baby-Boomer" home of empty-nesters. The kids have grown and moved on with their lives. The result, more couples than at any other time wanting to vacation in early June and September while the weather is typically good and the kids and crowds of peak-Summer are not around, and airfares may be a little lower.
The Season-grid adjustment reflects these trends and in the big picture actually opens up a larger window of time for Members to qualify for promotional offerings for prime-time deposits, as 2 weeks was added to June and 3 weeks added to September.
With regards to any areas where Members have deposited a week that used to be rated as Prime-Time during the period between Easter Week up to April 30th, that have deposited their week prior to the change... their week will be honored with prime time trading power for the deposit.
In the case of New Orleans, although we will treat the deposit with the same previous trading power for this year, with regret we cannot award any Bonus Weeks as the demand for that region is extremely low due the aftermath of Hurricane Katrina. We all hope in the near future the great city of New Orleans will recreate itself, and the demand will resume to where we can again award any promotional benefits.
Really looking forward to the new one.
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