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  • SFX Press Release

    Here is a press release that was released to the industry on Feb. 27, 07...


    For immediate Press Release - San Francisco, February 27, 2007

    The Fractional Collection, a vacation exchange network for high-end fractional properties, announces the launch of their research and development phase. The Fractional Collection (powered by The San Francisco Exchange Company (SFX), will be a portfolio of high-end Fractional and Private Residence Clubs dedicated to creating an experience of luxury, a sense of defined comfort and endless pleasure. Fractional Collection properties are distinguished by a style and sophistication endearing to a defined luxury life-style.

    All Fractional Collection luxury resorts offer elegant surroundings, attentive service, and guest privileges that may include golf clubs and rejuvenating spa programs. The Fractional Collection luxury resorts will affiliate qualified properties located in prime demand locations in the United States, Mexico, Caribbean and Europe with expectations into the Asian arena in the future.

    The Fractional Collection was created by The San Francisco Exchange Company, which owns and operates the only high-end vacation ownership exchange network in the resort industry, SFX Preferred Resorts. The San Francisco Exchange Company (SFX Preferred Resorts) can be accessed on the Internet at SFX Preferred Resorts the San Francisco exchange company.

    In utilizing multiple technology-based platforms to enhance The Fractional Collection, web development is also under way for Fractionalinterests.com, FractionalCruises.com, and FractionalConcierge.com.

    For both property developers and consumers, The Fractional Collection will offer an unrivaled premium exchange option, and an emphasis will also be placed on lead generation for the respective properties in the collection. For more information, visit the Internet at The Fractional Collection | Coming Soon or call (800) 998-0960.


    Corporate property acquisition - The San Francisco Exchange Company (SFX), as part of a dynamic expansion initiative has entered into contract to purchase a new purpose built office building at the North Loop Business Center on the waterfront in Alameda, California. The completion of this new building is slated for October 2007.

    Current President & CEO Mel Grant explains, "This dynamic growth is both consumer and industry driven, as there has been a need for alternative quality services providing developers and consumers with more places to do their vacation shopping. In our vision, the vacation shopping mall needs more than just two stores, for both industry and consumers. Our new offices will allow us a more rapid growth ability to service the high-end timeshare and fractional markets".


    New Exchange Affiliation - The San Francisco Exchange Company (SFX) is pleased to announce an affiliation agreement with Lifestyle Hacienda Villas & Beach Resort in the Dominican Republic. Nestled on a hillside, in the secluded south end of the Lifestyle Hacienda Resorts and a few minutes from the 1.5 miles of golden sands of Cofresi Beach, lays the Lifestyle Residence Crown Suites and Penthouses. Well known for the tranquil and quiet location, the private atmosphere and the comfort available at each of its 92 one and two bedroom apartments or penthouses, Crown Residence Suites is the perfect setting for a family vacation or a get-together with best friends.


    About The San Francisco Exchange Company (SFX Preferred Resorts). Current President & CEO Mel Grant founded The San Francisco Exchange Company in 1992. SFX is the premium exchange network with close to 100,000 members; specializing in the industries highest rated resorts. SFX offers the timeshare owner consistency in high quality, and provides developers, sales and Owner Services an additional layer of service creating higher efficiencies in both sales and servicing needs.
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