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Oceanside's new hotel/timeshare resort is now a Westin????...Wow

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  • Oceanside's new hotel/timeshare resort is now a Westin????...Wow

    I thought it was going to be a Fairfield or is this a different project as it says the construction in not going to start until 2007 (maybe).....interesting...now bigger and better with 72 timeshares and 336 hotel rooms....but it is also talking about fractional timeshares 48. Does anyone have a real handle on what is what with these developments?



    Oceanside resort larger, more expensive than expected

    North County Times Link

    By: DAVID STERRETT - Staff Writer

    OCEANSIDE ---- A 300-room beach resort touted as the future centerpiece of Oceanside's downtown is going to be larger and more expensive for the city than originally proposed last year.
    View A Slide Show

    Under the terms of a tentative agreement going before the City Council on Wednesday, Oceanside will need to invest about $27 million to help pay for a $187 million Westin resort across from the city's pier.

    Last year when the council selected San Diego developer S.D. Malkin Properties Inc. to do the project, the company proposed the city pay $9.9 million for a $110 million resort with 302 hotel rooms and 72 time shares.

    But skyrocketing construction costs, an increase in the number of hotel rooms from 302 to 336 and a different type of time-share arrangement has led the developer to request more money from the city during negotiations, officials said.

    All five City Council members reached by phone Wednesday said they continue to support the resort, despite the rising price tag.

    "The cost keeps going up because we keep wanting something bigger and better," Councilwoman Esther Sanchez said. "We wish we could build it without a subsidy, but we've got to be realistic.

    "The bottom line is this is something that Oceanside has been trying to do for the last 30 years."

    The money


    Under the agreement, Oceanside would not have to spend any money from its general fund, which funds city services and the salaries of city employees such as firefighters and police officers.

    The city would give the developer $200,000 in redevelopment money before construction to pay for environmental studies for the project expected to begin later this year.

    After the developer builds the hotel, the city would use $27 million it expects to garner from a special downtown tax district, redevelopment money and hotel tax revenue to help reimburse the developer.

    All of that money will eventually be generated by the hotel increasing the value of the property and bringing tourists to the area, said Jane McVey, the city's economic development and redevelopment director.

    McVey was a key part of a team of consultants and city staff members who have been in negotiations with the developer since September.

    She said that, under the nonbinding agreement, the city will recover the entire investment in the hotel after 14 years when taking into consideration inflation and interest.

    If the council approves the tentative agreement, the developer will move forward on completing an application for the hotel that is currently on schedule to open by the spring of 2010.

    City officials have been trying to work on attracting a downtown resort hotel to the area since 1975 and has had several deals fall through, including one with developer Doug Manchester in 2003.

    "If we don't have a deal we have no hotel, and if we have no hotel we don't get any of the money," McVey said. "Given what the City Council and community have said they want, this is a good deal."

    For example, McVey said, the hotel could be cheaper to build if either Pacific Street or Mission Avenue were closed. But the council has said they want to leave the roads open to protect public access and view corridors.

    The project


    Plans call for a U-shaped, 289-room hotel facing the ocean on the south block of the property bound by Seagaze Drive, Pacific Street, Mission Avenue and Myers Street.

    Just to the north across Mission Avenue will be a smaller 47-room hotel and 48 "fractional" time shares, which are different than regular time shares because instead of people buying a room for one week they must buy it for multiple weeks.

    These time shares create more money for the developer, which can spend less time on sales and marketing since fewer buyers are needed ---- because each buyer gets a longer stay.

    The project also includes a two-story underground parking garage with about 600 spaces. The huge garage will cost more than $20 million to build but is necessary because of the large ballroom in the hotel, city officials said.

    The hotel will provide more than 30,000 square feet of meeting space, including a ballroom with seating for 500 people and 10 smaller rooms.

    Jeremy Cohen, a senior vice president with Malkin, said the developer increased the size of meeting space because city officials want the facility to attract events such as weddings or business conferences.

    "The city and us share the goal of creating a place that is going to create a unique and memorable place in Oceanside," Cohen said.

    Projected revenue


    City officials said the resort is expected to spark development for the city and should create money in the long term.

    McVey said the hotel, with average room rates of about $271 a night, will generate about $2.5 million a year in hotel tax that the city could spend on services such as police and fire protection.

    The hotel will also create about $1 million in property tax money and $173,000 a year in sales tax, according to city statistics.

    The city will also make money by leasing the land to the developer. Under the current agreement, the developer would not have to pay for the land for the first 12 years and then the lease would rise to as much as $700,000 annually in year 20.

    McVey said the city doesn't want to charge the developer for the land at the start because it wants to give the company time to establish a reputation and attract clients.

    The city plans to use several different financing tools besides its general fund to help pay for the hotel.

    Oceanside will establish a community facilities district in the downtown area, and reimburse the developer $5 million for building public infrastructure such as sewers.

    The city will issue $17 million worth of bonds to pay for a portion of the two-story underground parking structure, and will repay the bonds with property tax money generated from the downtown redevelopment area, which includes the hotel.

    The developer will also receive $5 million in future hotel tax revenue to help pay for the project. Until this $5 million is paid off, the city will keep the first $1 million of hotel tax each year and will give the developer 75 percent of the remaining revenue.

    The timeline


    Cohen said the $27 million investment required from the city has taken into account that the price of construction will be higher when the company breaks ground on the 24-month project probably in late 2007 or early 2008.

    He said the number could always change or the project could fall through if construction costs soared at even more unprecedented levels. But Cohen said his company doesn't expect this to happen.

    The company has 90 days from the time the council approves the tentative agreement to submit a formal application. The developer will then have to spend about a year working on environmental studies.

    "We feel very confident this project can be built in a way that makes financial sense and will be worth all of the trouble when finished," Cohen said. "I would say right now we are probably in the fourth inning of a nine-inning game."

    Contact staff writer David Sterrett at (760) 901-4067 or dsterrett@nctimes.com.
    "If a Nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be.... If we are to guard against ignorance and remain free, it is the responsibility of every American to be informed."
    -- Thomas Jefferson to Col. Yancey, 1816

  • #2
    Another follow-up article

    Thursday, August 17, 2006
    Last modified Wednesday, August 16, 2006 11:33 PM PDT

    NC Times 8/17 article link


    Oceanside council agrees to invest in beach resort

    By: DAVID STERRETT - Staff Writer

    OCEANSIDE ---- The City Council voted unanimously Wednesday to approve a tentative agreement requiring the city to invest $27 million to help pay for a 300-room beach resort in downtown Oceanside.

    The council members said the agreement is a historic milestone in the development of a proposed $187 million Westin resort on 2.75 acres across from the pier.

    A couple of residents criticized the city's proposed contribution to the project, which is nearly three times more than originally expected, and said Oceanside is giving too much taxpayer money to San Diego developer S.D. Malkin Properties Inc.

    But about 10 other residents expressed support for the tentative agreement and said the four-star resort will spur development downtown.

    Council members said the resort will be the centerpiece of downtown and a large city investment is needed because of skyrocketing construction costs and restrictions placed on the design of the hotel.

    Oceanside has attempted to lure a resort to the downtown area for more than 30 years, and when the council approved the tentative agreement, there was a loud, round of applause.

    "This is a really big step for Oceanside," Mayor Jim Wood said. "This is the future of downtown Oceanside, no doubt about it. To get what we want, this is what we have to pay."

    Under the agreement, Oceanside will lease two city-owned blocks bound by Seagaze Drive, Pier View Way, Myers Street and Pacific Street to the developer for 75 years with a 24-year extension.

    The city will give the developer $200,000 in redevelopment money to do environmental studies before the start of construction on the resort expected to open by the spring of 2010.

    Once the environmental studies are finished and the developer completes a detailed application, the City Council will review a final agreement with Malkin. The terms of the agreement could change during the year-long environmental process, and city staffers and consultants will continue to negotiate details with the developer.

    Under the tentative agreement, the city would give the company about $27 million that the hotel will raise through property, hotel and redevelopment tax revenue after the project is built.

    The city will recover its investment within the first 14 years, taking into consideration inflation and interest. City officials stressed that all of the money the city invests in the project will come from money generated by the resort.

    "The city needs this project," Councilman Jack Feller said. "I hope people understand the cost of this hotel is because of the many restrictions we placed on it."

    The plans call for a U-shaped, 289-room hotel facing the ocean on the south block, and a 47-room "boutique" hotel with larger rooms and 48 time-shares on the north block.

    The project includes a two-story underground parking garage with more than 600 spaces and more than 30,000 feet of meeting space including a 500-person ballroom.

    The city requested the developer include the ballroom for special events such as weddings of business conferences.

    The city restricted the project to eight stories high to preserve existing ocean views and wouldn't allow the developer to close any public streets or beach accesses.

    Without these requirements, the project could be less expensive for the city, but Oceanside officials said the standards are needed to get broad support for the hotel.

    "If we didn't want to pay for anything we could have a two-star hotel," Sanchez said. "But what the community wants is a four-star hotel, a 500-person ballroom and something high class for Oceanside."

    But some residents said the city is spending too much money on a private development.

    "I don't believe the city should subsidize private development," said resident George Barrante, who is running for City Council. "This is one hell of a good deal ---- for S.D. Malkin, not this city."

    Barrante said if the resort shouldn't be built until developers had enough money to pay for the entire project.

    Resident Larry Barry said public money should not be used for a resort.

    "We don't want to pay for this," Barry said. "We need to get money for the people of Oceanside, not the developer."

    Resident Richard Merel said the city needs to look carefully at the tentative agreement and make sure it's the best deal for Oceanside. A couple of residents questioned why the city is not going to make the developer pay rent on the property for the first 12 years of the lease agreement.

    "I want this hotel, but still believe $27 million is way too much money to invest," Merel said.

    When the council selected Malkin to do the project in April 2005, the developer proposed the city pay $9.9 million for a $110 million resort with 302 hotel rooms and 72 time-shares.

    But city officials said the price tag of the project increased by $77 million in the last year because of soaring construction costs and an increase in the number of hotel rooms from 302 to 336.

    "I almost fell off my chair when I first heard there was $27 million subsidy," said Councilwoman Shari Mackin, who helped lead opposition to a previous resort proposal by developer Doug Manchester.

    But Mackin said a hotel is needed in downtown, and there is broad support for this agreement.

    About 10 residents including representatives of the Chamber of Commerce, MainStreet Oceanside, Citizens for the Preservation of Parks and Beaches, Redevelopment Advisory Committee and Economic Development Commission.

    "This will be a linchpin for the downtown," said resident Mary Ann Thiem. "If we don't move forward we will start to go backward."

    The resort needs to be built before CityMark can develop the five blocks it owns downtown.

    City officials said the resort will generate annually about $2.5 million in hotel tax for the city and about $1 million in property tax. In addition, guests at the hotel will spend more money at local restaurants and stores.

    "Oceanside is gong to meet its destiny," said resident Kay Parker. "Our destiny is to be the premiere city of North County. This is a step in that direction."

    Oceanside has tried to attract a downtown resort since 1975, and at least four previously proposed projects have fallen through for various reasons.

    Most recently, San Diego-based developer Doug Manchester made a proposal in the late 1990s to build a 475-room resort on the property with a $15 million contribution from the city.

    Opponents criticized the high price-tag for the city and the design of the 12-story hotel, which would have closed several streets and spilled onto the beach area.

    The city ended up paying Manchester $2.2 million in 2003 to settle lawsuits after the California Coastal Commission rejected the project.

    City officials said the Manchester project failed because it faced opposition from the community, and the Malkin project has the support of a majority of residents.

    "This is a great project," Councilman Rocky Chavez.

    The developer has 90 days to file a formal application with the project and then will probably take about a year completing environmental studies. Construction will likely begin in late 2007 or early 2008 for the 24-month project.

    After the City Council approved the agreement, council members, staffers and the developers shook hands.

    "Now we can move onto the next phase," said Jane McVey, the city's director of economic development and redevelopment. "There is still a lot of work to be done."

    -- Contact staff writer David Sterrett at (760) 901-4067 or dsterrett@nctimes.com.
    "If a Nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be.... If we are to guard against ignorance and remain free, it is the responsibility of every American to be informed."
    -- Thomas Jefferson to Col. Yancey, 1816

    Comment


    • #3
      John, I found a web site a day or so ago where you can read a lot of who owns what hotel and what they are buying and selling. I had no idea that this company owns so many of the well-known Hotel & Resort brands and it is constantly changing! Very interesting.

      http://www.hosthotels.com/newsReleases.asp

      Comment


      • #4
        Another supporting article with different information Part 1 of 2

        Last modified Sunday, August 13, 2006 7:34 AM PDT

        Oceanside officials explain support for hotel deal

        NC Times Article Link

        By: DAVID STERRETT - Staff Writer

        OCEANSIDE ---- A tentative agreement to bring a 300-room beach resort to Oceanside is not just about dollars and cents, but also about how the project will fit into the city's downtown and spur development, officials said last week.

        Under the proposal going before the council Wednesday, the city will have to invest $27 million ---- which is about three times higher than originally expected ---- to help developer S.D. Malkin Properties Inc. build a $187 million Westin resort across from the pier.

        The Malkin project will cost the city nearly twice as much as the $15 million city contribution that developer Doug Manchester requested to build a 475-room hotel in the late 1990s. Manchester's project faced strong opposition from residents, and opponents attacked the proposed city subsidy for the resort.

        But almost no one was criticizing the Malkin deal Friday, or its price tag.

        Oceanside council members and staffers said a higher contribution than originally proposed for the Malkin property was justified because of soaring construction costs and design restrictions placed on the resort.

        City officials said they laid out strict building requirements for Malkin's resort so it receives broad support from the community and avoids facing the same groundswell of opposition as the Manchester project.

        Politicians and community groups need to work together to get a four-star resort near the city's pier because it will spark development downtown and change the perception of Oceanside, city officials said Friday.

        "The time is right," Councilman Rocky Chavez said. "It's critical we build this hotel now and it's time for us to catch the wave and move this city forward."

        Rising costs

        When the council selected Malkin to build the resort in April 2005, the developer proposed a 302-room project with 72 time shares that would need $9.9 million from the city. Malkin's proposal now includes building on 336 hotel rooms, 48 time shares, 600 underground parking spots and 30,000 feet of meeting space on 2.75 acres the company will lease from the city.

        It's not surprising the figure has increased because the resort is slightly larger than originally proposed and projects usually get more expensive when conceptual plans are turned into more detailed drawings, said Jane McVey, the city's economic development and redevelopment director.

        McVey was part of a team of consultants and city staffers that spent the last year negotiating the deal with Malkin; she said the increase is not just an arbitrary number.

        The two sides studied how much it would cost to build the hotel and what type of profit it would create, she said. The city's contribution is needed to make the project profitable enough for the developer to want to spend the time to build the resort the way the city wants.

        She said city consultants have reviewed all of the numbers and the developers aren't just raising the price to increase profits.

        "Everyone can see everyone else's cards during the negotiations," McVey said. "The number is what it is."

        She said the main reason the number is higher than originally expected is because construction costs have increased dramatically since the original figures were created more than 20 months ago.

        A building boom in China, rising oil prices and the high demand for materials to rebuild the Gulf Coast after Hurricane Katrina have led to dramatic increases in the cost of steel and concrete, said Robert Rauch, a professor of tourism and hospitality at San Diego State University and general manager of the Homewood Suites in Carmel Valley.

        He said it cost him about $100 a square foot to build the Carmel Valley hotel in 2005, while a hotel right next to the first one, which is expected to break ground next month, will cost about $125 a square foot.

        "Construction costs have gone nuts in the last three years," Rauch said. "They have caused project costs to soar."

        While the city has agreed to help offset the costs, Oceanside has only committed to contributing $200,000 in redevelopment money to the developer before the start of the construction.

        McVey said all of the money the city will contribute to the project will be created by increased property and hotel taxes from the resort.

        Rauch said the city needs to put in money to make money, and cities such as Chula Vista and Escondido are also looking to help contribute money to hotel projects.

        "It's extremely unusual that a city can do an anchor hotel project like this and not provide a subsidy," Rauch said. "The projects just don't have the returns on the investment without a subsidy."

        "I think this will be a great project for Oceanside."

        continued.....
        "If a Nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be.... If we are to guard against ignorance and remain free, it is the responsibility of every American to be informed."
        -- Thomas Jefferson to Col. Yancey, 1816

        Comment


        • #5
          Part 2 of 2

          Right project, right time

          Rauch, who studies tourism, said Oceanside wasn't ready for a four-star resort five years ago, but with the city's continued development and growth, it's now ready to support a downtown beach resort.

          Malkin's proposed project will also receive more support than the one Manchester originally proposed in 1998, Rauch said.

          "The timing is much better and Malkin is the perfect developer for Oceanside," Rauch said. "I can't think of a developer with a better reputation than Malkin and he has no hidden agenda."

          "This will be a much better deal for Oceanside."

          The city ended up paying Manchester $2.2 million in 2003 to settle lawsuits that were filed after the California Coastal Commission rejected the developer's plans for a 12-story, 475-room hotel.

          Manchester's plans needed approval from the Coastal Commission because it would have closed Pacific Street and Mission Avenue, graded beach bluffs to make way for a restaurant and torn down the beachfront amphitheater.

          In contrast, Malkin's proposal will leave all the streets open and will only develop two blocks bounded by Seagaze Drive, Pier View Way, Myers Street and Pacific Street.

          "The biggest difference is Malkin's project is doable and Manchester's was never doable," said Councilwoman Shari Mackin, who spearheaded opposition to Manchester's project. "But comparing the projects is apples and oranges."

          Manchester offered to build his 475-room hotel with a $15 million investment from the city while Malkin is requesting $27 million.

          City officials said Manchester's proposal, however, would have also required Oceanside to give the developer the 465-acre El Corazon property planned as a humongous park in central Oceanside.

          "As we develop El Corazon it will be more valuable than $27 million," Councilwoman Esther Sanchez said. "I also seriously doubt if Manchester would really only need $15 million because he never got past the point of doing watercolor pictures."

          Manchester would have built a much larger and grander facility than the currently proposed resort, said Councilman Jack Feller, who supported Manchester's project

          Feller said the increase in money needed from the city for a hotel shouldn't just be blamed on higher construction costs because the price of staying in rooms and everything else has also risen.

          "Higher construction costs is just a mantra everyone uses to spend government money," Feller said. "I also don't think I have ever run into a deal yet, where the developer has not come back and said it's going to cost more."

          Feller said the higher costs can be contributed to the restrictions places on the developer.

          City officials have limited the developer to seven or eight stories, compared with Manchester's 12 stories, and prevented the company from building anywhere except on the two blocks. At the request of the city, the hotel will also include more than 30,000 feet of meeting space, including a large ballroom the community can rent out.

          These design requirements have helped the project gain support from community groups. For example, on Friday a group called the Oceanside Community Coalition announced it supported the tentative agreement with the developer. The coalition that includes groups such as the Chamber of Commerce, MainStreet Oceanside and Citizens for the Preservation of Parks and Beaches said the deal was "a win-win for all involved."

          Citizens for the Preservation of Parks and Beaches is the group that appealed the Manchester project to the state Coastal Commission in 2001.

          "This hotel will fit the scale of the city, and the quality and reputation of the developer makes a difference," said Marva Bledsoe, spokeswoman for the coalition. "We feel like the community has been listened to this time."

          But council candidate Jerry Kern said he was "disappointed because the subsidy started at $10 million and is now $27 million."

          "On the surface the Manchester deal looks better," Kern said. "But the people who got rid of Manchester are going to support this no mater what the cost, because they don't want to look like they ran someone out of town and got a bad deal.

          Still, Kern said, if he were elected he would support the Malkin deal.

          Broad support for the project should help it succeed and avoid suffering a similar fate of the Manchester project, said former Mayor Terry Johnson, who opposed the Manchester project.

          "This developer did it the right way and came to the community for input instead of forcing a vision down the community's throat," Johnson said. "It's time to put partisan politics aside and it's time to get a decent hotel built for this city."

          Desire for downtown resort


          Johnson said the City Council seems to have more political will than its predecessors to work together and bring a hotel to the downtown.

          He said this commitment to bringing a resort to town gives the developer a lot of leverage.

          "This council is going to have to give the developer whatever he wants because (the members') public and political careers depend on it," Johnson said. "Everyone wants to say they are the ones that finally got the hotel built."

          Oceanside has attempted to get a downtown resort for the last 25 years and there have been at least four failed attempts with developers.

          The developer still needs to submit formal plans and do environmental studies for the project, and the earliest the resort would open would be at the end of 2009, city officials said.

          A beach resort will be a centerpiece for the entire downtown, said Mayor Jim Wood.

          "This is going to be the shot in the arm needed for downtown," Wood said. "No doubt this will change the entire downtown."

          Once the hotel is built, San Diego developer CityMark, is expected to build several developments combining shops, condominiums and offices on five blocks it owns in the downtown area.

          The hotel will bring in more than $2.5 million a year in hotel taxes and should bring more tourists to spend money in Oceanside, said Rauch, the hotel industry expert.

          "This going to be an economic engine for Oceanside and will create a whole new level of tourism," Rauch said. "Oceanside has the ability to have a successful hotel."

          The hotel won't just bring more tourist to town, but will also provide a great meeting space for weddings or business meetings, city officials said.

          The council members said they want the hotel to be a place residents want to go to eat dinner or enjoy a cup of coffee.

          "This hotel needs to be supported by the entire community," Mackin said. "For this to be successful, it has to be a place the community wants to go to spend their dollars."

          Contact staff writer David Sterrett at (760) 901-4067 or dsterrett@nctimes.com.
          "If a Nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be.... If we are to guard against ignorance and remain free, it is the responsibility of every American to be informed."
          -- Thomas Jefferson to Col. Yancey, 1816

          Comment


          • #6
            I went and checked out the development down in Oceanside. The Fairfield is a separate project from the new proposed Westin development. So add it to the mix with nothing taken away.
            "If a Nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be.... If we are to guard against ignorance and remain free, it is the responsibility of every American to be informed."
            -- Thomas Jefferson to Col. Yancey, 1816

            Comment


            • #7
              Are we getting too many timeshares now too on the Pacific coast in Southern California like Florida has?

              I am surprised that so many permits have been issued lately as none were issued for many years. Why the change suddenly?

              Comment


              • #8
                Coming back to my post #3 here. Someone pointed out to me that Host Hotels is a REIT. That explains why so many hotel resorts are bought and sold rather quickly.

                Comment


                • #9
                  At least we have good weather on the west coast all the time compared to hurricanes in Florida...and what's a little shaking once in awhile...no big deal...LOL

                  Comment


                  • #10
                    The city is investing ...

                    ... I am curious where the city is getting the millions they are paying for the new development. I have timeshare in Oceanside, so I hope the city does not start with an occupancy tax like some other cities have.

                    Comment


                    • #11
                      Looks like Oceanside is having issues with timeshares

                      North County Times Editorial

                      Thursday, December 28, 2006
                      Last modified Tuesday, December 26, 2006 11:22 PM PST

                      Oceanside, stay focused on hotel

                      By: North County Times Opinion staff -

                      Our view: Council complicating effort to realize downtown resort dream by mulling zoning changes

                      Oceanside has plenty of reasons to be wary of bringing its highly anticipated downtown hotel project before the California Coastal Commission. But it shouldn't let that sensible apprehension lead it down another route perhaps even more fraught with peril.

                      At issue is the 336-room Westin resort that San Diego-based developer S.D. Malkin has been tapped to build at the foot of the Oceanside Municipal Pier. Complicating matters is S.D. Malkin's intention to make 48 of the rooms it builds "fractional time shares" -- or rooms sold in weeklong increments.

                      Some in Oceanside worry that this aspect of an otherwise widely hailed, if increasingly expensive, proposal will doom it to founder upon the reefs of the Coastal Commission, a fate familiar to those who watched Doug Manchester's proposal stall and then sink there a few years back. The city shelled out $2.2 million to Manchester in 2003 to make him go away, and has agreed to subsidize Malkin's $187 million project to the tune of $27 million. So the Oceanside City Council's caution is understandable.

                      The council directed city staff on Dec. 13 to study a way to potentially shield S.D. Malkin from being caught up in the Coastal Commission by amending the city's Local Coastal Plan to authorize three new types of condo/hotel rooms near the ocean.

                      In Malkin's case, investors could be offered rooms to stay in up to 90 days of each year but no more than 30 in a row, and empty rooms would be available for renting to hotel guests. Developers like these arrangements because, among other benefits, they provide a more flexible portfolio of rooms to sell. Such condo hotel projects are popping up in most expensive real-estate markets.

                      Even the state's stingy Coastal Commission has approved about a dozen such deals, including the KSL Encinitas Resort Co. project at the northern tip of Leucadia. That project, like Oceanside's decades in the making, was approved by Coastal Commissioners in March over the objections of environmentalists and Coastal Commission staff, who fretted about eroding public access to the coast by allowing some rooms once planned as temporary lodging to be sold as time shares.

                      Never mind that in either case, these rooms would be too expensive for the vast majority of any "public." And the time-share arrangement would keep the residents rotating, if less frequently than a classic hotel room.

                      But the dynamic in the KSL case demonstrates the mixed signals Oceanside's council is getting regarding which course they should take. The Coastal Commission staff and commissioners often diverge on knotty issues such as this.

                      Rather than simply approve the Malkin proposal, an ad hoc committee including Councilman Rocky Chavez and then-Councilwoman Shari Mackin recommended the city go one step further and make room for Malkin's time-shares in the city's zoning plan before the hotel goes before the Coastal Commission. That's the course preferred by staff at the city and Coastal Commission; after all, that's why cities are supposed to draft Local Coastal Plans, to take these sorts of zoning matters into their own hands and not bring them piecemeal before the statewide commission.

                      But what about Oceanside politics suggests that local waters will be any less choppy than those surrounding the Coastal Commission? By exploring the amendments to the Local Coastal Plan, the city is unnecessarily complicating the hotel proposal by opening up other businesses and blocks to fresh controversy. Who knows what other projects will become controversial should the city choose this wider zoning question?

                      If the city doesn't tackle the larger zoning question, that would punt any project with new wrinkles, such as Malkin's "fractional time shares," to the Coastal Commission. although anything can happen before that body -- especially with Assembly Speaker Fabian Nunez set to select a new commissioner from San Diego County.

                      But Oceanside's chances are probably better if it lets the Malkin project stand alone than if it attempts to tackle sure-to-be controversial zoning changes in other parts of the city. Oceanside can't afford to smother its latest best hope for a high-end downtown hotel project by surrounding it with the quicksand of other projects. It's too important for the city's future.
                      "If a Nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be.... If we are to guard against ignorance and remain free, it is the responsibility of every American to be informed."
                      -- Thomas Jefferson to Col. Yancey, 1816

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