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Sunterra family branding initiative
While this isn't unexpected, it isn't clear why Sunterra would think that it has anything to live up to the Embassy name (which would explain why Hilton would want to discontinue the use of the Embassy Vacation Resort brand.
However, the resort is certainly more upscale now than it ever has been:clap:
Dear Valued Owner Families,
It is with great excitement that Sunterra recognizes your premier resort destination as one of our flagship properties. On behalf of Sunterra, I am very proud of the Sunterra brand and look forward to the much anticipated renaming and branding of our prestigious properties in Lake Tahoe, Maui, Kauai and Orlando.
These resorts and our owner families have always been an important component of the Sunterra family and this re-branding initiative will put the Sunterra name on the forefront of these four flagship properties which will enhance and fortify the continued growth of the Sunterra brand and brand values with an emphasis on quality and a commitment to offering flexible vacation ownership opportunities to our existing customers as well as our future customers.
This initiative is a result of the mutual agreement between Hilton Hotels Corporation and Sunterra Corporation to discontinue the use of the Embassy Vacation Resort brand, providing existing Sunterra management and ownership of the properties with unity and brand synergy.
In an effort to provide you with the most up-to-date information regarding this re-branding initiative, we have set aside this special 'web-place' for you so that you may find the most relevant information regarding your resort. I would like to lay emphasis on, however, our commitment to providing you with the highest level of quality standards and hospitality service and hope to provide you with a seamless brand transition. Your property use will not be affected, nor will your ability to make reservations or how your current payments and billings are processed. The only changes that you will experience include new signage and guest check-in materials.
I invite you to review the information included within this web-place for relevant information pertaining to your specific resort location as we've included recently mailed letters and have also compiled a list of Frequently Asked Questions (FAQs) in anticipation of your concerns.
Normally, in a situation as this, I would welcome all of you to the Sunterra family, but you are already a part of our ever-expanding family and at this time, I wish to extend my sincere gratitude, as I am delighted to position your premier resort destination as a Sunterra flagship property.
As always,
Nick Benson
http://evr.sunterra.com/welcome.html
http://evr.sunterra.com/faq.html
http://evr.sunterra.com/imail.html
However, the resort is certainly more upscale now than it ever has been:clap:
Dear Valued Owner Families,
It is with great excitement that Sunterra recognizes your premier resort destination as one of our flagship properties. On behalf of Sunterra, I am very proud of the Sunterra brand and look forward to the much anticipated renaming and branding of our prestigious properties in Lake Tahoe, Maui, Kauai and Orlando.
These resorts and our owner families have always been an important component of the Sunterra family and this re-branding initiative will put the Sunterra name on the forefront of these four flagship properties which will enhance and fortify the continued growth of the Sunterra brand and brand values with an emphasis on quality and a commitment to offering flexible vacation ownership opportunities to our existing customers as well as our future customers.
This initiative is a result of the mutual agreement between Hilton Hotels Corporation and Sunterra Corporation to discontinue the use of the Embassy Vacation Resort brand, providing existing Sunterra management and ownership of the properties with unity and brand synergy.
In an effort to provide you with the most up-to-date information regarding this re-branding initiative, we have set aside this special 'web-place' for you so that you may find the most relevant information regarding your resort. I would like to lay emphasis on, however, our commitment to providing you with the highest level of quality standards and hospitality service and hope to provide you with a seamless brand transition. Your property use will not be affected, nor will your ability to make reservations or how your current payments and billings are processed. The only changes that you will experience include new signage and guest check-in materials.
I invite you to review the information included within this web-place for relevant information pertaining to your specific resort location as we've included recently mailed letters and have also compiled a list of Frequently Asked Questions (FAQs) in anticipation of your concerns.
Normally, in a situation as this, I would welcome all of you to the Sunterra family, but you are already a part of our ever-expanding family and at this time, I wish to extend my sincere gratitude, as I am delighted to position your premier resort destination as a Sunterra flagship property.
As always,
Nick Benson
http://evr.sunterra.com/welcome.html
http://evr.sunterra.com/faq.html
http://evr.sunterra.com/imail.html
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