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Branson Fact Sheet
BRANSON/LAKES AREA
2009 FACT SHEET
Revised 4/5/10
OVERVIEW: Branson, Missouri is situated in Southwest Missouri, 35 miles south of Springfield.
Branson is ranked 25th among all overnight leisure vacation destinations in the country.
2009 TOURISM IMPACT:
•Estimated 7.8 million visitors in 2009 (-3.8% vs. 2008)
•$3.0 billion spent in the area in 2009
•Tourism is the Branson/Lakes Area's chief industry
2009 VISITOR DEMOGRAPHICS:
•38.5% of visitors are families
•61.5% of visitors are adults
•79.6% travel to Branson via personal vehicle
•6.6% are groups
•Average adult age is 57 years
•Average length of stay is 4.54 nights
•Average amount spent is $961 per trip
•14.4% of visitors come from 100 miles or less
•25.7% of visitors come from 101-300 miles away
•26.3% of visitors come from 301-650 miles away
•33.5% of visitors come from 650+ miles away
•On a 1 to 5 rating scale, visitor satisfaction measures a 4.51
CITY OF BRANSON FACTS:
Population: 7,435 (2005 census estimate)
19 square miles
Total assessed property value: $378,311,049
RESTAURANTS: 242 restaurants
GOLF COURSES: 13 courses (8 Championship)
LODGING: 207 facilities with 19,000 rooms
THEATERS: 100+ shows in 50 theatres with 58,559 seats (more theater seats than Broadway)
SEASONS: Branson is a year-round destination with most of the entertainment offerings open mid-March through the end of December. Throughout the year, large special events such as Ozark Mountain Spring (March - May)), Veterans Homecoming (November) and Ozark Mountain Christmas (November and December) offer visitors a special reason to visit.
ACTIVITIES:
85.5% - Shopping
85.1% - Shows
53.7% - Lake/Outdoor Activities
26.6% - Theme Parks
3.8% - Golf
4.1% - Fishing
BRANSON/LAKES AREA
2009 FACT SHEET
Revised 4/5/10
OVERVIEW: Branson, Missouri is situated in Southwest Missouri, 35 miles south of Springfield.
Branson is ranked 25th among all overnight leisure vacation destinations in the country.
2009 TOURISM IMPACT:
•Estimated 7.8 million visitors in 2009 (-3.8% vs. 2008)
•$3.0 billion spent in the area in 2009
•Tourism is the Branson/Lakes Area's chief industry
2009 VISITOR DEMOGRAPHICS:
•38.5% of visitors are families
•61.5% of visitors are adults
•79.6% travel to Branson via personal vehicle
•6.6% are groups
•Average adult age is 57 years
•Average length of stay is 4.54 nights
•Average amount spent is $961 per trip
•14.4% of visitors come from 100 miles or less
•25.7% of visitors come from 101-300 miles away
•26.3% of visitors come from 301-650 miles away
•33.5% of visitors come from 650+ miles away
•On a 1 to 5 rating scale, visitor satisfaction measures a 4.51
CITY OF BRANSON FACTS:
Population: 7,435 (2005 census estimate)
19 square miles
Total assessed property value: $378,311,049
RESTAURANTS: 242 restaurants
GOLF COURSES: 13 courses (8 Championship)
LODGING: 207 facilities with 19,000 rooms
THEATERS: 100+ shows in 50 theatres with 58,559 seats (more theater seats than Broadway)
SEASONS: Branson is a year-round destination with most of the entertainment offerings open mid-March through the end of December. Throughout the year, large special events such as Ozark Mountain Spring (March - May)), Veterans Homecoming (November) and Ozark Mountain Christmas (November and December) offer visitors a special reason to visit.
ACTIVITIES:
85.5% - Shopping
85.1% - Shows
53.7% - Lake/Outdoor Activities
26.6% - Theme Parks
3.8% - Golf
4.1% - Fishing