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The most recent theme was James Bond. Now it's Alice in Wonderland. Tickets sold by character only, you must show up in costume. These are the same folks who put on Sleep No More and I forget the one they did before that. I would expect this crowd to skew toward the younger side given the location and general "dance party" theme. I haven't been to a SuperCinema event so not necessarily endorsing, but if you're looking for something different or a treat for your twenty (or thirty)-somethingish loved ones, it's worth considering.
http://supercinemanyc.com
http://supercinemanyc.com