New Nike Ad

[mav Senior Member Find all posts View Profile Close mav]

Tiger Woods' new Nike ad features late father asking 'Did you learn anything?' Okay, you got our attention. | EW.com

[bigfrank Administrator Find all posts View Profile Close bigfrank]

I saw it last night, I have no idea what Nike is thinking or even what Tiger is doing allowing them to make the ad. He must be getting paid a lot.

[Fern Senior Member Find all posts View Profile Close Fern]

I thought it was sad and sorry-ass. It totally turned me off. If this is how Nike is trying to "explain" why they are still using Tiger, it was a big, self-serving flop. I think they would have been better off to ignore it at this stage of the game.

It did nothing for me as far as enhancing either their brand or Tiger's reputation.

Fern

[mav Senior Member Find all posts View Profile Close mav]

I thought it was sad and sorry-ass. It totally turned me off. If this is how Nike is trying to "explain" why they are still using Tiger, it was a big, self-serving flop. I think they would have been better off to ignore it at this stage of the game.

It did nothing for me as far as enhancing either their brand or Tiger's reputation.

Fern

Amen! I am still trying to figure out who is the bigest .......!
1. Tiger Woods
2. Jesse James
3. John Edwards
4. Mark Sanford

[rikkis_playpen Diamond Club Contributor Find all posts View Profile Close rikkis_playpen]

I think it was a very creative ad from Nike's point of view.. People are talking about it- which I would guess was the primary intent. I've heard the word Nike at least ten times today in office conversations, and not once did I hear another shoe brand..

Nike's marketing strategy has never been about communicating or providing information about their products- but simply seeking maximum attention.

For that behemoth, it's less about the products than it is about brand recognition.

[CarolF Senior Member Find all posts View Profile Close CarolF]

I think it was a very creative ad from Nike's point of view.. People are talking about it- which I would guess was the primary intent. I've heard the word Nike at least ten times today in office conversations, and not once did I hear another shoe brand..

Nike's marketing strategy has never been about communicating or providing information about their products- but simply seeking maximum attention.

For that behemoth, it's less about the products than it is about brand recognition.

I have to agree. Early morning Australian radio, had listeners calling in to give their opinion of the ad and a lot of discussion about its intent.

General opinion was not positive. There will be lots of discussion around Oz work places today.

[mpizza Senior Member Find all posts View Profile Close mpizza]

I think its exploitive and in bad taste. Supposedly his Dad was also unfaithful. Is Dad asking if Tiger learned to pick a mistress that would keep her mouth shut?

If you want to screw around with alot of women, then get a divorce.

Maria

[1950bing Senior Member Find all posts View Profile Close 1950bing]

Amen! I am still trying to figure out who is the bigest .......!
1. Tiger Woods
2. Jesse James
3. John Edwards
4. Mark Sanford

5. Bill Clinton

[Luanne Senior Member Find all posts View Profile Close Luanne]

Well, the ad certainly served its purpose. Lots of attention for Nike.