Popular cereal maker, Kellogg's, agreed this week to raise the nutritional value of cereals and snacks that it markets to kids.
The cereal maker is making the change in respond to a lawsuit threatened by parents and nutritional advocacy groups who are concerned over childhood obesity.
Kellogg's has now agreed not to sell food on-air to kids that have more than 200 calories, contain trans fat, and have more than two frames of saturated fat. They also promised to set limits on the sugar and sodium intake in the cereal.
Kellogg's says that in order to meet these new standards they will have to reformulate the products, or simply just stop marketing them to kids under 12 by the end of 2008.
http://www.wzzm13.com/news/news_arti...?storyid=76654
The cereal maker is making the change in respond to a lawsuit threatened by parents and nutritional advocacy groups who are concerned over childhood obesity.
Kellogg's has now agreed not to sell food on-air to kids that have more than 200 calories, contain trans fat, and have more than two frames of saturated fat. They also promised to set limits on the sugar and sodium intake in the cereal.
Kellogg's says that in order to meet these new standards they will have to reformulate the products, or simply just stop marketing them to kids under 12 by the end of 2008.
http://www.wzzm13.com/news/news_arti...?storyid=76654
Comment