Why Retailers Love Email Receipts?
For your email address of course! Ever since retailers learned the value of communicating with consumers via email they have been on a mission to get your email address.
The good news is that most retailers have come to recognize the value of your email address isn’t just having your email address, but rather establishing a relationship with you. The email receipt is a way to provide more value to you and to deliver newsletters and coupons. If you actively open and read your email receipts, it is more likely that other emails will make it to the top of Priority Inboxes and have a better chance you’ll read them.
* K-Mart in the Mid Atlantic States now offers Email Receipts
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