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Paper Receipts are on borrowed time

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  • Paper Receipts are on borrowed time


    Why Retailers Love Email Receipts?


    For your email address of course! Ever since retailers learned the value of communicating with consumers via email they have been on a mission to get your email address.

    The good news is that most retailers have come to recognize the value of your email address isn’t just having your email address, but rather establishing a relationship with you. The email receipt is a way to provide more value to you and to deliver newsletters and coupons. If you actively open and read your email receipts, it is more likely that other emails will make it to the top of Priority Inboxes and have a better chance you’ll read them.

    * K-Mart in the Mid Atlantic States now offers Email Receipts

  • #2
    It will take a while for people to get comfortable with that (especially for big-ticket items, but I can't wait - I hate stuffing those receipts in my wallet. The Chili's around here now have little units on the tables you can pay at, and I'm pretty sure just send a receipt via email.

    Originally posted by Marti

    Why Retailers Love Email Receipts?


    For your email address of course! Ever since retailers learned the value of communicating with consumers via email they have been on a mission to get your email address.

    The good news is that most retailers have come to recognize the value of your email address isn’t just having your email address, but rather establishing a relationship with you. The email receipt is a way to provide more value to you and to deliver newsletters and coupons. If you actively open and read your email receipts, it is more likely that other emails will make it to the top of Priority Inboxes and have a better chance you’ll read them.

    * K-Mart in the Mid Atlantic States now offers Email Receipts
    Scott

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    • #3
      I was at a Gap store in Mass a couple weeks ago and received an email receipt. I walked out of the store and my blackberry dinged - I looked at it and thought pretty cool. Now, if I want to return anything...easily done without searching for the paper!

      But...on the same note. I returned some items to them a couple months ago and was surprized to get a paper receipt for my credit. Not even a gift card. Of course....I lost it!

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