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No. 4 is bestselling NFL jersey of all time

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  • No. 4 is bestselling NFL jersey of all time

    This season, Favre has set several all-time records in the National Football League: He has thrown more touchdown passes, thrown for more yards and has recorded more victories at quarterback than anyone else. And last week, he was selected for his ninth Pro Bowl.

    But Favre has another record that few people know about, even though the evidence is everywhere. It can be found at Packers football games, home and away, in stores and on Christmas morning, under countless trees.

    According to league officials, the No. 4 Favre jersey is the all-time bestselling jersey in the history of the game. More than Johnny Unitas, more than John Elway, more than Joe Montana. More than any of the other greats who played the game.

    League officials, as well as representatives of the NFL players association, who track sales for royalty purposes, regard specific sales numbers as state secrets. But a league official confirmed that Favre's jersey is the No. 1 selling jersey of all time.

    At the Packers Pro Shop at Lambeau Field, team officials say that dating back to April 2005, a relatively short time span, approximately 51,500 Favre jerseys have been sold at the store. And that's just at one location.

    Overall, the Packers are eighth-best in terms of jerseys sold this year. But that's a huge jump from last year, when team jerseys sold ranked 13th in the league.

    "Favre, of course, is first among all Packers with a whopping 64% of all Packer jerseys sold," said White.

    At the Packers Pro Shop, Kate Hogan, director of retail sales, noticed this year that more women were buying Favre jerseys. This year's sales are running about 50-50, male and female, she said.

    Harlan said the increase in sales among women is likely due to Favre's wife, Deanna. Ever since her battle with breast cancer, the sale of pink Favre jerseys have been a big success.
    David
    "If it doesn't matter who wins or loses, then why do they keep score?"
    Vince Lombardi

  • #2
    Thankfully there are a lot of great retail opportunities to buy jerseys in and around Wisconsin, without paying an arm and a leg. We paid around $100 each for our Reebok #4 (for him) and #80 (for me) in 2005. Recently at Kohl's Department Store you could pick up official NFL licensed jerseys for around $55 including the weekend sale/discounted % off price.

    I don't know much about the differences in jerseys, but so long as it is official NFL licensing, I don't think it really matters much. Someone I work with was looking forward to spending $180 for an "official game day" jersey with #4 on it. I guess it is the difference between "real" and "replica".

    Best Packers' apparel buy I made, however was one November many years ago at an outlet shop in Williamsburg. My Starter (parka style) jacket was around $125 full retail the first time I went into the store. A few days later after the Pack lost to the at the time winless Indianapolis Colts, and the jacket was marked down 40% off. I snarfed that puppy right up! That may have been during their BTB Super Bowl era (1996-1997). I still wear it with much pride.
    Yvonne

    My Travel Journals

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